We positioned Basic Feather as a brand rooted closer to the sport itself trusting simplicity, clarity, and restraint, with a subtle fashion sensibility. At its core was a belief that badminton doesn’t need to shout. But instead making the sport carries its own confidence. From this insight, we defined the brand position “A canvas for your journey” a quietly confident, fashion-led badminton brand that creates space for the player to shine, without dictating identity or sty